How do you choose the right "Product Captain"? Let's explore some helpful tips to guide you in the selection process.

What is the role of a "Product Captain"?

The role of a "Product Captain" might be unfamiliar to some, but it is essential for the success of your operations. The primary responsibility of a Product Captain is to assist the team in focusing on a specific goal and serve as a great role model.

Since the Manager cannot be physically present in all aspects of the operation, the Product Captain will be the Manager's right-hand person to ensure that the team stays on track with the specific product and meets the established goal for that product.

They will be the subject-matter expert, helping the team with questions or suggestions.

The Product Captain will track daily production and act as a constant motivator for the team, encouraging the team to achieve the goal at hand.

In this role, the Product Captain will keep up-to-date with new product information and updates and communicate them promptly to team members.

The Product Captain also serves as a liaison between the team members, the Manager, and sometimes directly speaking with the Department Product Owner. For Example, in banking, you may have a "Product Captain" for your Credit Card Products, and another Product Captain for Checking Account Products.

How to pick the right team member for this important role?

The Manager must establish transparent expectations and provide all team members with equal opportunity to apply for the position. This particular role will offer a unique opportunity for the Product Captain to gain exposure and refine their skills as a trustworthy resource and a persuasive presenter.